The search is over! The official launch of ViaLuxe (http://www.vialuxe.com) has transformed the luxury jewelry and watch industry(iwc watches). ViaLuxe is the first and only online luxury website dedicated to helping consumers find, research, and purchase the finest in authorized watch and jewelry brands. The launch came just in time for the holiday shopping season. Now, instead of pushing through crowds and waiting on never-ending lines, luxury consumers can research and locate the perfect holiday jewels and watches for their loved ones from the comfort of their own home. Launching during a pivotal time when high net worth consumers are already familiar with purchasing luxury products like cars and vacations online, there are currently no safe online sites for consumers interested in purchasing fine jewelry or high-end timepieces. The vision of two former Yahoo startup execs, ViaLuxe is the only website of its kind to provide an "authorized" environment for high net worth consumers shopping for 100% authentic luxury items. ViaLuxe works alongside the best retailers to bring the consumers the finest luxury products available.Luxury brands will now have access to online consumer data, and the freedom to update and control information provided about their individual brand. ViaLuxe provides brands the ability to market to potential customers in a highly targeted environment, and positioning next to other fine brands within the industry in a well-designed and authorized environment.ViaLuxe aims to drastically improve the online luxury shopping experience, and will soon expand their services to include authorized retailer storefronts, collector communities and clubs. Another key differentiator set to launch in the next few weeks is the ViaLuxe Concierge Service which will enable consumers to get immediate advice and help from a ViaLuxe watch/jewelry expert via phone, email or live chat. ViaLuxe is slated to add an Ecommerce platform within the next few months completing the ultimate luxury shopping experience.